Workshop • Social media : creating engaging content and understanding algorithms

La formation

This training is aimed at developing artists and groups who want to better understand how platforms work, stop posting randomly, and build consistent communication around their artistic project with real results.

Over the course of a day, Clara Cahen offers a clear, accessible, and concrete approach to social media: understanding algorithms, identifying what really captures attention, structuring your message, and creating engaging content without betraying yourself or burning out.

The goal is to give artists solid keys to understanding, immediately applicable tools, and a healthier, more strategic vision of social media in service of their project and objectives.

The day alternates between theoretical input, concrete examples, practical exercises, and discussion time so that each participant leaves with a better understanding of the platforms, clear content ideas, and a realistic method for communicating over the long term.

On the agenda : understanding the codes specific to each platform (TikTok, Instagram, YouTube); improving your ability to spot and adapt a trend to your world; developing hooks that grab attention in 3 seconds; developing a clear understanding of algorithms; building a practical toolbox (equipment, organization, scripts); learning techniques to feel confident in front of the camera; building a content funnel that attracts, engages, and converts.

• Workshop on Saturday, March 21, 2026, from 9:30 a.m. to 4:30 p.m. | One-hour lunch break
• Aimed at professional and amateur artists and music groups seeking to develop their careers.
• Limited places available.
• At Le Labo de La Belle: 51 Boulevard Gambetta, Grenoble

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