Workshop • Social media : building your universe and your message

The workshop

This training is aimed at developing artists and groups who want to structure their artistic project, clarify their message, and build a coherent universe in order to better position themselves and stand out.

Today, audiences connect not only with a work of art, but with a universe, an intention, a story. Over the course of a day, Mathilde Perrot offers a sensitive, accessible, and concrete approach to help artists identify what they want to convey, understand the importance of visual identity, and learn how to use it as a real tool to serve their project.

The goal is not to format artists or impose an image on them, but to give them keys to understanding, tools for reflection, and simple methods for building a universe that is accurate, consistent, and aligned with their artistic identity.

At the program : defining a clear artistic direction (message + visual universe); constructing a simple and authentic discourse to talk about one's project; and creating content pillars aligned with one's message (storytelling, mindset, music, etc.).

• Training session on Saturday, March 14, 2026, from 9:30 a.m. to 4:30 p.m. | One-hour lunch break
• Aimed at professional and amateur artists and music groups seeking to develop their careers.
• Limited places available.
• At Le Labo de La Belle: 51 Boulevard Gambetta, Grenoble

©DR