Workshop • Strategies, image, and development of communication documents

La formation

Project “communication” is commonly associated with a set of actions, mainly developed on social media. In order to optimize the energy and budget allocated to communication actions, it is essential to think about and build your communication strategy well in advance of mobilizing tools, and in line with an artistic project development strategy.

After discussing the components of a communication strategy and detailing the tools available to artists, participants will be invited to work concretely on the personality and uniqueness of their project, with a specific focus on biography.

This training course is the first in a series of courses dedicated to communicating a musical project. Four other modules will take place in 2026 on the following themes: Biography writing workshop; workshop on creating an EPK and press materials; Building your universe and your message; Understanding platforms and their algorithms to create engaging content.

• Training on Saturday, December 6, 2025, from 9:30 a.m. to 5:30 p.m. | One-hour lunch break
• For amateur artists and music groups or those seeking to become professionals
• Limited places available
• At La Belle's Lab: 51 Boulevard Gambetta, Grenoble

©DR