Workshop • Exporting : understanding, production, and strategies

La formation

Exporting an album, a show, or an idea is becoming a necessity at a time when opportunities in one's own country are increasingly limited. An artist has good visibility and therefore better chances of marketing their work when the triptych of “album, concert, communication” works properly when they want to perform abroad. This mechanism is put in place months before arriving in the countries where they plan to perform, and its logistics, which can sometimes be cumbersome, are essential !

You wish :

• Learn about the different ways to export today.
• Focus on exporting to one or more target territories.
• Establish a distribution strategy tailored to the artistic project and market realities.
• Develop appropriate prospecting tools.
• Build a budget and sales pitch.
• Learn about ways to produce tours abroad.

Content
At the end of this training course, you will be able to develop a strategy for promoting an artistic project for export, with knowledge of existing networks/support and how to approach them.
Participants will learn how to identify potential partners and develop a strategy for promoting their project.

On the agenda : Historical overview; current issues and challenges, defining your goals, finding your destination, avoiding unpleasant surprises, and finding support; different networks: first DIY tours abroad, institutional networks (IF, AF, Embassy, etc.), showcase festivals, establishing contacts; support and strategies: assistance, export-related strategies, European programs.

• Training on Saturday, November 29, 2025, from 9:30 a.m. to 5:30 p.m. | One-hour lunch break
• Aimed at professional artists or those seeking to become professionals, people working in the music industry (labels, management, tour managers, show producers, etc.).
• Limited places
• At Le Labo de La Belle: 51 Boulevard Gambetta, Grenoble

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