Cycle pro • 360° Communication, from strategy to content

La formation

How do you get the word out about your musical project and capture your audience? Today, a good communications strategy is essential to exist in the music ecosystem. This course offers artists and music professionals concrete keys to structuring their communications, defining a strong identity and reaching the right targets. Through practical case studies and adapted tools, you'll learn how to promote your project, create powerful content and manage your communications like a pro!

On the program :

• Define your artistic identity and positioning
• Build a coherent communication strategy
• Master tools and media (social networks, print, press relations...)
• Create engaging content and plan actions
• Analyze the impact of your communication to better adapt it

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• Workshop on Monday 10.03 and Tuesday 11.03 from 09:30 to 16:30 (lunch break 1h - possibility of reheating your lunch on site)
• Intended for professional artists or those in the process of becoming professional - prerequisites: be registered on at least one social media site (Instagram, Facebook, TikTok...)
• Speakers : Camille Denizot (Communications Manager) and Marine Bruckner (Digital Communications Manager) from La Belle Électrique.
• Limited seating
• At Labo de La Belle: 51 Boulevard Gambetta, Grenoble